The user requirements of mobile web users are different than users who use standard Personal Computers. This forces the search engine optimization India Company to design a website that is different than standard websites. This is because mobile phones are not built like PCs. The method of use for both of them is also different. Mobile users access the web by tapping a small keypad. They do so with one hand. The mobile may also have predictive text capabilities to help the user in typing. All this typing activity is done in an informal setting- like standing in a crowded bus, riding a taxi and similar primary activity. This contributes to a substantial difference between computer and mobile search engine optimization with regard to usability. This factor can be critical to a company's marketing effort. The most important rule of mobile search engine optimization is to give the user an elegant and enjoyable experience. This is tougher than it looks. It is not possible for the web designer to know the mobile phone model the user is tapping into. It can be a basic internet enabled model or a high end phone with all the frills.
For search engine optimization India companies offering guaranteed search engine optimization services, it is apparent that presentation and content methods for desktop websites are not applicable to mobile websites. Since, mobile users are generally on the move, the search procedure in a mobile is time sensitive and task location sensitive. For example, the user can search for a restaurant in the immediate area or may want to know the departure time of a scheduled plane flight. People generally do not search for "heavy" topics while connected to the World Wide Web through a mobile. The principal aim of a search engine optimization company India is to ensure that mobile users are to be attracted to a site.