Site Evaluation Abilities: Every search engine optimization campaign starts with evaluating the website. It includes checking the current status of the site and evaluating the need of changes to be made, in website's design, content, structure and performance. Make sure that the search engine optimization Company you hire provides you with the site evaluation guide and also suggest you the changes to be made.
Keyword Research: Most of the search engine optimization companies in India throw away a list of keywords to you without analyzing them properly. They do not even bother to check whether or not the selected keywords can bring you your desired customers. As keywords play the most crucial role in search engine optimization, make sure that the company does proper keyword research and suggest you something which spreads your business.
Link Building Techniques: Google keeps rolling new updates every now and then, and it keeps changing the way people should make back links. Before you finalize any search engine optimization company in Jaipur, India, ask them about their link building techniques. Whether they are using any tool, or they are making the links manually? Consult properly before finalizing your deal.
The Timeline: Though it entirely depends upon the complexity of your keywords, still, ask your search engine optimization company to give an estimated time period when they will deliver you promised results. There are many search engine optimization Companies in India that keep stretching a project because they get monthly payments for that. Make sure that the company delivers its result in time they have promised.
Black Hat Vs White Hat search engine optimization: There are basically two types of search engine optimization techniques popular in the market - black hat search engine optimization and white hat search engine optimization. As the name suggests, white hat search engine optimization is all about following the guidelines and black hat search engine optimization is about breaking them. In most cases, sites involved in black hat get banned by Google. Make sure that your search engine optimization Company strictly follows the search engine guidelines.