Whilst it might be tempting to sign on with an search engine optimization expert that promises to double your traffic in a fortnight or to get the top ranking for your best keyword, these sorts of promises really are too good to be true. The way that search engine optimization works means that there is no way that anyone can guarantee any sort of result. They believe that a string of meta keywords will do the job. search engine optimization involves far more than the use of meta keywords, and even these must be used in a very precise way to ensure that they do the job that you desire. On top of this, any search engine optimization expert will know that meta keywords are overall unimportant; Google ignores them and other search engines will use them sparingly. They don't provide any methods for determining your success or for analyzing your results. To get an idea of how successful your search engine optimization strategy is, you need to be able to access detailed statistics, which will enable you to determine where your traffic is coming from and through which keywords. If you cannot analyze your results, how will you know which of your strategies are working and which aren't.